One international pharmaceutical company dealing with API business and having R&D center in India were looking for IPR services but apart from normal services, they were looking for some value addition from IP Law firm. They are initially hesitant to appoint Infinvent IP, being a startup and not having much experience one but once they have appointed Infinvent IP for one small work related to just filing Indian patent application, they have assigned all IPR related assignment to Infinvent IP as we have evaluated their business model, their expertise, their strength and weakness and based on that suggested some aspects which helped them to improve their product as well as to diversify their portfolio. Now Infinvent IP is handling their IPR activities.